The new Volvo FMX looks a lot tougher because the truck itself has become a lot tougher. You could say the design is very honest – it lets you see the truck for what it is: a highly robust and durable piece of equipment.
Asok George is responsible for exterior design at Volvo Trucks. He has a gift for interpreting the Volvo brand in a visual language.
“The Volvo FMX is a construction truck that expresses toughness and robustness in a distinctively Volvo way. It has a character that looks right in a quarry or a mine. But its design is also sophisticated – it wouldn’t look out of place at an airport or in the city among people. It’s that likeable toughness that makes it true to the brand.”
We have taken away everything
that doesn’t add value
How is it honest?
“All the familiar FMX elements are there, they’ve just been enhanced and improved. The bull bar is tougher and larger, as are the corner bumpers which now have the same exposed fasteners for easier replacement. The central towing device is no longer covered in plastic panels and the new headlights are positioned higher up where they are less likely to get damaged.”
Don’t hide it – enhance it
Wherever a fastener is exposed it has also been enhanced by its design. This follows the philosophy of adding value to functionality. If one of the sturdy corner bumpers or body panels should need replacing, this can now be managed very quickly and easily. Other visual enhancements include a larger iron mark and a moulded slash. But how will all this come across when the truck is in the field?
Born to work
“The people who drive the Volvo FMX are professionals. They appreciate the details that help them do a better job in everyday situations. The robustness of this design is going to help them get more work done with less annoying delays. Of course, it’s going to get scarred and messed up in the field. But I believe this will only increase the truck’s appeal. Just like a pair of jeans, the more you use it the better it will look.”
The truck makes a powerful impression when you see it in real life. The lower front of the cab is in fact 40 millimetres higher and the front skidplate emphasises its improved ground clearance. The new headlights incorporate the signature V-shaped LEDs like the rest of the new Volvo family, but in a unique, more compact form.
As we turn around to leave Asok George offers a final reflection.
“With the first FMX we created a design icon within the construction segment. Now, just three years later, we’re raising the benchmark somewhat higher. We’re changing the game – once more.”
Explore the details of a true construction truck here