About this project
Each year the Volvo Trucks Brand Management presents a theme that deserves extra attention and focus throughout the whole year. A theme that addresses issues that we believe are important not only for the Volvo Trucks brand but also for our customers and society in general. This year’s theme is TRUE VALUE and it is dramatized in twelve images and stories, one for each month. On the website you can learn more about True Value.
About true value
The theme expresses Volvo’s work with its core brand values: safety, quality and care for the environment, conveying how Volvo creates customer value in ethical, responsible ways, beyond the here and now. It shows how Volvo Trucks’ core values are implemented through global stories such as innovation, sustainability, working environment, driver safety, historic legacy, cultural exchange or economic gains from recycling. True Value for the environment, our society and for future generations.