Mission / Origin / Trademark

The Volvo Group Mission

"By creating value for our customers, we create value for our shareholders.  We use our expertise to create transport-related hard and soft products of superior quality, safety and environmental care for demanding customers in select markets.  We work with energy, passion and respect for the individual."


While the Volvo Group built its first truck in Sweden in 1928, Volvo first entered the North American truck market in 1959.  It was not until the mid-1970s that Volvo was established as a permanent part of the U.S. truck market, through Volvo of America Corp.

In 1981, A.B. Volvo purchased some assets of White Motor Corp. to form Volvo White Truck Corp., based in Greensboro, NC.  Volvo White sold vehicles under the Volvo, White and Autocar nameplates.

In 1988, Volvo GM Heavy Truck Corp. was formed as a joint venture between Volvo and General Motors Corp.  Volvo GM's nameplates were WHITEGMC and Autocar.  The WHITEGMC nameplate was discontinued in 1995 and Volvo GM's trucks were sold under the Volvo and Autocar nameplates.

Volvo then purchased all of General Motors' interests in Volvo GM, and changed the company's name to Volvo Trucks North America.  In 2001, Volvo licensed use of the Autocar name to Grand Vehicle Works Holdings LLC.  All Volvo Trucks North America trucks are now sold exclusively under the Volvo brand name.

Today, the Volvo Group, including Volvo Trucks in North America, is one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The Group also provides complete solutions for financing and service. The Volvo Group, which employs about 115,000 people, has production facilities in 19 countries and sells its products in more than 190 markets. In 2012, the Volvo Group’s sales amounted to $45 billion. The Volvo Group is a publicly-held company headquartered in Gothenburg, Sweden. Volvo shares are listed on OMX Nordic Exchange Stockholm and are traded OTC in the U.S.  


Volvo Trucks North America is affiliated with Volvo Truck Corporation and is one of the AB Volvo Group companies.  Displayed marks, corporate logos and emblems are subject to the trademark rights of Volvo Trademark Holding AB and/or AB Volvo (publ) (or its subsidiaries).