An easy-to-use activity that shows how to improve safety in the interaction between cyclists and truck drivers.

Most traffic accidents are due to human factors

A life-saving difference

Safety has been Volvo Trucks’ priority ever since we began. Through our research and analysis, it has become clear that most traffic accidents are due to human factors. This is why, in addition to developing many innovative safety features for our products, we also want to do more.

Our goal is to raise awareness about visibility in traffic

See and be seen

Our goal is to raise people’s awareness about their visibility in traffic. The campaign spotlights situations where cyclists and other road users are involved, and how to improve safety in the interaction between cyclists and truck drivers.

The education kit is free and available for everyone to use. For example, teachers can implement exercises with their students and managers can use it as a business activity.

There's a guide on how to implement an outdoor exercise

The education kit

The inspirational ‘See and be seen’ kit consists of an Instructor’s Guide, PowerPoint presentation, and a guide on how to safely carry out an outdoor exercise involving a truck.

When the activities are over, it’s often appreciated to hand out giveaways such as a reflective vest, to further promote traffic safety.

Download the education kit

The education kit(ZIP, 870 MB)