27/05/2014

Volvo Trucks highlights its Swedish heritage in a new series of videos



The entire world is invited to join when Volvo Trucks celebrates Swedish National Day for a whole week. The “Swedish Week” campaign consists, among other things, of seven videos. Its intention is to highlight the importance of the Volvo Trucks brand's Swedish roots in an entertaining way.

Volvo Trucks would not be what it is today without the Swedish culture of innovation, road safety and creative coffee breaks. This is the theme of a new campaign from Volvo Trucks called "Swedish Week", which will be launched at the beginning of June, in time for Swedish National Day (on 6 June).

The leading role is played by Swedish Hollywood actor Peter Stormare. The campaign is made up of seven short films that take a light-hearted look at various aspects of Swedishness, which have all helped to shape Volvo Trucks in different ways.

"We want to highlight our Swedish background and show how it has influenced our brand from the time when the first Volvo truck was built in 1928 until today," says Åsa Theleen, Brand & Marketing Communications Manager for Merchandise at Volvo Trucks.

Peter Stormare is proud to be taking part in the campaign.

"When they called and asked me if I wanted to be involved, it was as if ABBA had reformed and wanted me to act in a film with them," says Peter Stormare.

The campaign, which is a part of the marketing of Volvo Trucks' heritage collection, will run from 2 to 8 June. The videos will be launched on Volvo Trucks Youtube-channel.

Watch the films on YouTube

27 May, 2014

Ida Mattsson, Volvo Trucks Media Relations. Phone: +46 31 323 63 42, e-mail: ida.mattsson@volvo.com

"When they called and asked me if I wanted to be involved, it was as if ABBA had reformed and wanted me to act in a film with them", says Peter Stormare. image/pjpeg 429 KB
In a new campaign “Swedish Week”, which is also part of the marketing for Volvo Trucks’ heritage collection, Volvo Trucks aims to describe its Swedish background in an entertaining way. image/pjpeg 547.4 KB
Quality and safety were already core values when the first Volvo trucks were built in 1928. The keywords were not chosen by accident: Transporting heavy loads of timber and ore on icy Swedish roads in winter puts great demands on the trucks. image/pjpeg 348.1 KB
Swedish Hollywood actor Peter Stormare plays the leading role in the new videos about Volvo Trucks' Swedish heritage. Filming took place in Hälsingland in northern Sweden, where he grew up. image/pjpeg 304.5 KB
Swedish Hollywood actor Peter Stormare plays the leading role in the new videos about Volvo Trucks' Swedish heritage. Filming took place in Hälsingland in northern Sweden, where he grew up. image/pjpeg 329 KB
Swedish Hollywood actor Peter Stormare plays the leading role in the new videos about Volvo Trucks' Swedish heritage. The campaign is part of the marketing of Volvo Trucks’ heritage collection. image/pjpeg 275.7 KB
The “Swedish Week“ campaign pays tribute to the culture of innovation. The new Volvo FH, which was launched in 2012, sets new standards with its ergonomic cab design, revolutionary front suspension and roadholding like that of a car. image/pjpeg 255.3 KB
Volvo Trucks' new campaign pays tribute to the Swedish “Allemansrätten”, the right to roam freely through the countryside, even on land which is privately owned. Care for the environment has been one of Volvo's core values since the 1970s. image/pjpeg 466.8 KB
Åsa Theleen, Brand & Marketing Communications Manager for Merchandise at Volvo Trucks, aims to highlight the Swedish heritage of the truck brand. image/pjpeg 273.4 KB
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