Trucks

More than trucks – how Bruckner’s Truck & Equipment builds success through financing and insurance

Volvo Trucks
2025-05-28
4 minutes
Customer story
Author
Volvo Trucks

Bruckner’s Truck & Equipment has been a trusted dealer name in the trucking industry since 1932. As a third-generation, family-owned business, they have built a legacy of integrity, reliability, and service.

 

Based in the heart of Texas, USA, they have grown to become a cornerstone of the trucking community, providing top-quality trucks and exceptional support to keep businesses moving forward. With a diverse customer base ranging from independent owner-operators to large fleets, Bruckner’s commitment to serving others remains at the heart of their mission. Today, they are taking that commitment even further by leveraging Volvo Financial Services (VFS) to deliver comprehensive financing and insurance solutions¹ that help their customers succeed.

 

Founded by Brian and Chris Bruckner’s grandfather, Bruckner’s Truck & Equipment has grown into one of the most respected dealerships in the country. Their reach extends across Texas, from small towns to major metropolitan areas like Dallas and San Antonio, ensuring businesses of all sizes have access to their trusted services. Despite this growth, the company’s core philosophy remains the same: putting people first.

 

“We care to serve others,” says Chris Bruckner, Executive Vice President of Bruckner’s Truck & Equipment. “That’s why we strive to offer the best products and services to help our customers thrive.” Bruckner’s long-standing relationship with VFS goes beyond traditional financing.

 

While VFS has been a trusted partner in loans, leases, and parts financing, the growing suite of insurance and waiver products is now providing even more value to Volvo customers. This bundled service approach offers businesses a streamlined, single-payment solution, simplifying their administrative process.

Having direct access to a district finance manager makes all the difference. When you call VFS, you’re connected with a real person who truly understands our business and our customers’ needs. That personal connection is invaluable.

“One of the biggest advantages of working with VFS is their speed, efficiency, and outstanding personalized support,” says Danielle Riley, Finance Manager at Bruckner’s Truck & Equipment. “Having direct access to a district finance manager makes all the difference. When you call VFS, you’re connected with a real person who truly understands our business and our customers’ needs. That personal connection is invaluable.”

 

By bundling VFS’s insurance and waiver products into their finance offerings, Bruckner’s is helping customers safeguard their investments. Whether through physical damage “One of the biggest advantages of working with VFS is their speed, efficiency, and outstanding personalized support,” says Danielle Riley, Finance Manager at Bruckner’s Truck & Equipment. “Having direct access to a district finance manager makes all the difference. When you call VFS, you’re connected with a real person who truly understands our business and our customers’ needs. That personal connection is invaluable.”

 

By bundling VFS’s insurance and waiver products into their finance offerings, Bruckner’s is helping customers safeguard their investments. Whether through physical damage protection, extended coverage, or other tailored insurance solutions², this holistic approach strengthens customer security and confidence.

 

“At VFS, our goal is to deliver comprehensive solutions that make it easier for dealers and their customers to succeed,” says Trenholm Palmer, Director Insurance Services, VFS USA. “By bundling financing with insurance and waiver products, we help reduce complexity and provide more protection under one simple payment. It’s about giving customers peace of mind, so they can focus on running their business.”

 

As Bruckner’s Truck & Equipment continues to grow, their partnership with VFS will remain a key pillar of their customer-centric philosophy. With a focus on service, innovation, and trust, Bruckner’s is not just selling trucks – they’re building lasting relationships that drive customer success. “My granddad always said, ‘Surround yourself with comfortable people,’” Bruckner reflects. “To us, that means working with partners like VFS who share our values of trust, support, and service. Together, we’re helping our customers turn their business dreams into reality.”

 

Through their collaboration with VFS, Bruckner’s Truck & Equipment is turning their dream of delivering exceptional service into reality – one customer at a time.

 

¹ Insurance policies and products are sold through Volvo Insurance Services, LLC, a subsidiary of VFS US LLC, and are underwritten and issued by insurance companies (“Insurers”) not affiliated with the Volvo Group. Volvo Insurance Services is a licensed agency domiciled in North Carolina.

 

² Insurance features, prices, and coverages may vary by state and are subject to qualifications. Coverage is subject to policy terms and conditions, and Insurers are solely responsible for any claims. 

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