See and be seen
Our global campaign for traffic safety
Safety in all that we do
Every year, road accidents destroy many lives. Too many of these accidents involve trucks and buses. And according to research, things aren’t about to get any better.
Safety has been Volvo Trucks’ priority ever since we began. We have a clear safety vision; no Volvo truck should be involved in a traffic accident. This is why, in addition to developing many innovative safety features for our products, we also work on all other aspects of safety.
We want to make a positive difference to the statistics.
It’s vital to See and be seen
Our ‘See and be seen’ initiative focuses on awareness in traffic. Most accidents are due to human factors such as lack of attention, poor understanding and misjudgement.
‘See and be seen’ features activities that demonstrate how to improve safety in the interaction between cyclists and truck drivers.
A global campaign to keep cyclists safer
The inspirational ‘See and be seen’ kit focuses on cyclists in traffic and consists of an Instructor’s Guide and a PowerPoint presentation with interactive stories. There is also a guide on how to implement an outdoor exercise involving a truck. With its easy-to-use-format, the kit is designed to help parents, teachers, organisations and authorities to educate people through fun interaction and exercise forms.