Our global campaign for traffic safety

Most traffic accidents are due to human factors

Safety in all that we do

Every year, road accidents destroy many lives. Too many of these accidents involve trucks and buses. And according to research, things aren’t about to get any better.

Safety has been Volvo Trucks’ priority ever since we began. We have a clear safety vision; no Volvo truck should be involved in a traffic accident. This is why, in addition to developing many innovative safety features for our products, we also work on all other aspects of safety.

We want to make a positive difference to the statistics.

Our goal is to raise awareness about visibility in traffic

It’s vital to See and be seen

Our ‘See and be seen’ initiative focuses on awareness in traffic. Most accidents are due to human factors such as lack of attention, poor understanding and misjudgement.

‘See and be seen’ features activities that demonstrate how to improve safety in the interaction between cyclists and truck drivers.

Volvo Trucks - See and be Seen - Instructors training video

This video will walk you through all the elements needed to conduct a ‘See and be seen’ training and what materials you will need. The training is easy to conduct and you do not have to do a full blown training to have an impact.

A global campaign to keep cyclists safer

The inspirational ‘See and be seen’ kit focuses on cyclists in traffic and consists of an Instructor’s Guide and a PowerPoint presentation with interactive stories. There is also a guide on how to implement an outdoor exercise involving a truck. With its easy-to-use-format, the kit is designed to help parents, teachers, organisations and authorities to educate people through fun interaction and exercise forms.