Safety for everyone

Stop Look Wave is our global campaign to keep kids safer in traffic. According to the World Health Organization, more than 260,000 people under the age of 19 are killed in traffic accidents around the world every year. Too many of the accidents involve trucks and buses.

In 2015, Volvo Trucks decided to try and improve this devastating statistic. We launched the Stop Look Wave campaign. A challenge was issued to all our employees around the world where we encouraged them to get involved in promoting safety for their own children and for children in their communities.

See and be seen is our global campaign to promote traffic safety. This initiative focuses on awareness in traffic. Most accidents happen because of human factors such as lack of attention, poor understanding, and misjudgment. See and be seen features activities that demonstrate how to improve safety in the interaction between cyclists and truck drivers.

There is only one acceptable number for accidents – zero. To achieve this, truck manufacturers, authorities, infrastructure planners, and other experts around the world need to join forces. It is not enough for us to make safer trucks. We need to help make the roads safer. We are working with politicians, public authorities, and other vehicle manufacturers to improve road, vehicle, and driver safety.
 

We are also sharing everything we have in terms of in-depth knowledge and experience. It is offered to universities, research laboratories, and partner organizations. Whenever traffic safety is discussed, we participate. This helps us learn more about the topic, the potential solutions, and how to design the trucks of the future.