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A table set for change
By Marcus Samuelsson

One chef’s quest to cook a perfect meal – and in doing so, change the way we think about food transportation.

“Together, we can bring change to the table.”


Chef Marcus Samuelsson knows how to cook a perfect meal. He also likes a challenge. For this one, he wanted to serve a gourmet meal – one that honoured his roots in Gothenburg and the international flavours he’s picked up in his long career as a chef.

Chef Marcus Samuelsson

But every part of it, from the showstopper ingredients at the centre of the dish to building blocks like salt, butter and potatoes, needed to be delivered using electric trucks where it was possible, and trucks powered by renewable fuels the rest of the way. Bringing the tailpipe emissions from the road transport down, while putting food on the table.

 

Watch the film:

“I have to think
about transportation
as an ingredient.”

At present, transport is responsible for 19%* of all food system emissions. That’s a hefty portion of the total. Electric trucks are capable of making an impact on that 19%. They’re already on the roads, the charging infrastructure is growing and vehicle ranges are increasing.

Add renewable fuels into the mix, and you have a recipe for a transport industry that’s changing for the better. And as time goes by, the trucks become even more suitable for different types of logistics challenges.

Like transporting fresh vegetables and seafood from city to city, keeping them in perfect condition all the way. Crossing country borders and navigating the tight streets of an urban low-emission zone. And making sure that every part of a perfect meal can be delivered in perfect condition.

Just in time for dinner.

“Curiosity about how to improve things should never go away. We can always think – how can we improve this? How can I make something better, and be committed to it?”

How it was done.

Once the menu was more or less set, the team began to source the ingredients – talking to suppliers and transport buyers to work out not only what the guests would be eating, but how the food and drink would get to the restaurant.

Everyone involved had goals and ambitions of their own. They knew how to get it done. So, the next step was to contact the transportation companies and ask them what the options were.

Very quickly, it started to come together. Everything needed for a world-class dish was soon ordered. And then delivered: thanks to the transport buyers, suppliers and transporters who saw the pieces of the puzzle and put them all together.

In this behind-the-scenes film, you can find out how it was done.

Each step of the journey.

The chef’s vision. The ingredients for a delicious meal. Planning. Logistics. And a transport industry that’s always changing.

Delve into the gallery below to find out more about how it came together.

“When you have a good idea, you can make anything happen.”

One spring evening, a crowd of people – including transport buyers who made it happen, companies who helped them on their journey, drivers, producers, and guests – met for dinner.

They enjoyed the meal, talked about the journey, and made plans for the future.

The ingredients had been transported for 86% of their road miles by electric trucks, with trucks powered by renewable fuels making up the rest.

Interested in finding out more?

Making transport an ingredient in a gourmet meal

How food and beverage companies, transport providers, and a renowned chef came together to produce a gourmet dinner – demonstrating that more sustainable transport is not merely an add-on, but a core component of food production.

Making transport an ingredient in a gourmet meal

How food and beverage companies, transport providers, and a renowned chef came together to produce a gourmet dinner – demonstrating that more sustainable transport is not merely an add-on, but a core component of food production.

Electric trucks for food and beverage transport

Electric trucks are rapidly emerging as a transformative force for cleaner transport in the logistics world: and if you’re in the food and beverage business, there is plenty to be excited about. In this article we take a deep dive into how the technology suits the transport.

Electric trucks for food and beverage transport

Electric trucks are rapidly emerging as a transformative force for cleaner transport in the logistics world: and if you’re in the food and beverage business, there is plenty to be excited about. In this article we take a deep dive into how the technology suits the transport.

The rise of Low Emission Zones: what you need to know

Low Emission Zones (LEZs) are steadily changing the urban landscape of our cities. And as more are introduced each year, we are moving toward a future where our inner cities will be freed from air pollution from combustion. Find out how they'll affect food and drink transport here.

The rise of Low Emission Zones: what you need to know

Low Emission Zones (LEZs) are steadily changing the urban landscape of our cities. And as more are introduced each year, we are moving toward a future where our inner cities will be freed from air pollution from combustion. Find out how they'll affect food and drink transport here.

They say the longest journey starts with a single step. Let’s get this one started with a bite.

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